Innovative companies proactively seek to uncover consumer needs, using this knowledge to build and shape new products and services. Innovation may be on the agenda for many financial service organisations, but is good intent being translated into reality?
We asked Forum Members for their insight on two key questions: “How is your organisation introducing innovative products or services that truly uncover consumer needs and drive loyalty and engagement?”
and “What role should Marketing play in influencing product or service innovation and design?”
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