The State of Play: Content Marketing in 2016 


Adrian Odds

Director of Content Marketing Strategy

Editions Financial

Content Marketing, the hot new trend of 2014, has established itself in 2015 as best practice engagement marketing – a must have. But where will it go next? Editions Financial have launched their annual ‘State of Play’ benchmarking survey into the state of content marketing in the financial services industry, and we would love to hear your views by clicking the following link:

Did you know, for example, that last year 76% of financial marketers that took the survey believed that content marketing is more effective than other channels at rebuilding trust? Or that year on year only 2% of marketers actually put in place that content marketing strategy they told us they were planning to?

Please support this helpful initiative by adding a comment about your own views on content marketing.

And be one of the first to hear the new results at The Forum’s ‘Conversational Architecture‘ event on 1 October 2015.

Login to post a comment
Feb 27, 2017

I am stunned to read how clearly you define the things people mostly overlook. Content writing companies today are gaining much attention and I think they deserve it. Getting your social media posts, proposals and web copies written professionally can be beneficial in the longer.


Jonathan Gapper

New Business & Marketing Manager

OgilvyOne Business

Sep 30, 2015

We've written a blog on the basics of content marketing - we're looking forward to continuing the debate on here after the event.


Mark Kershaw

Financial Services Video Account Manager

Spectrecom Films

Sep 11, 2015

Really useful content - so much so that I mentioned the last survey in my recent blog on LinkedIn on 'Making the ROI Case..." Look forward to seeing the results of this new survey!


Back to top