Mark Kershaw

Having worked in the financial services industry for 8 years, as both a practitioner and marketer of personal and commercial insurance, then in the accountancy industry for the best part of a year, I’ve a well-rounded perspective on the challenges these businesses face when seeking new business and retaining existing clients.In my experience there are few better ways to show off technical competence than content marketing, using various channels to distribute valuable advice and insights. By providing this ‘free’ content, you position yourself as an expert and, therefore, hold more influence when it comes to prospects making decisions as to whom they should instruct to act on their behalf. It also serves to build trust and a long-term relationship with your potential and existing clients.Outside of work I have been involved in film production for the last 6 years and so the combination of corporate communication and video production experience gives me a unique perspective on how to achieve success in your own content marketing plans. It is this experience and knowledge of both sectors that landed me my roles in the video content marketing!I'm also a sound designer, music producer and DJ in my spare time, so have a real passion for the creative and digital sector - you can see my work at www.scopicsound.co.uk. I'm a fully qualified audio engineer and make sure that I massage this passion as frequently as possible!