Product and Service Innovation in Financial Services


Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Mortgages, Retail Banking

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoughts on product and service innovation in our industry.

Innovative companies proactively seek to uncover consumer needs, using this knowledge to build and shape new products and services. Innovation may be on the agenda for your organisation, but are you translating intent into reality?

We’re asking for your views on one of two questions:

“How is your organisation introducing innovative products or services that truly uncover consumer needs and drive loyalty and engagement?”

“What role should marketing play in influencing product or service innovation and design?”

Please share some thoughts – in about 120 words – in the discussion box below.


You can find the final this and other Sixty Second articles in the Resources area of the Knowledge Centre.