Resources

Articles, videos and white papers to help you enhance your marketing strategy.

Latest Resources

Argent – Autumn 2019

Having just returned from a very successful Mortgages Summit, I'm reminded what exciting times we're in. With opportunities and challenges abound, now is a great time to be a marketer in financial ser...

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Behavioural Economics in M&R Communications

Us humans are not as rational as we’d like to think.

We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...

Corporate Communications

0 217 Views


Presentation Slides: The Influencer Ecosystem – 12 September 2019

Presentation slides from The Influencer Ecosystem on 12 September 2019

Speakers:
Jack Morel-Paulo, Head of Influencer Marketing Strategy, Onalytica
Scott Guthrie, Influencer Marketing Consultant...

Brand Strategy

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The Power of Film

As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...

Corporate Communications, Employee Engagement & Communications

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Be an Insurance Thought Leader

Insurance brands which invest in thought leadership content will gain competitive advantage by positioning themselves as experts in their field. James Teideman of Editions Financial explains how.

T...

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60 Seconds: Tech and Innovation in Financial Services

How can technology and innovation deliver tangible benefits for financial services customers?

Our latest 60 Seconds debate is here, and we would love you to take part.

This month we’re discuss...

Fintech

2 297 Views


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