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The Hidden Drivers of Persuasion in Retail Banking

No other sector needs to rebuild trust, consideration and advocacy in the way retail banking does. It’s the 10-year anniversary of the financial crisis and the retail banking sector is still experie...

Retail Banking

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A Wealth of Opportunity: Generation X & Millennials

The demographics of wealth are set for a tectonic shift, Financial services marketers in this space must be ready to follow the money to ensure their future success.

Take a moment to picture what a...

Private Banking and Wealth Management

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State of Play 2019

Welcome to the fifth "State of Play" Report, Editions Financial's Annual Survey of global financial services marketing.

This year, we have identified three key macro trends impacting the world of f...

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Achieving Differentiation in a Crowded Marketplace

Our latest 60 Seconds debate is here, and we would love you to take part. All responses will be published in the next online edition of Argent. Our debate topic is:

Achieving differentiation in a c...

Brand Strategy

7 319 Views

Does Financial Services have a Purpose?

Campbell Macpherson, international business adviser and author of 2018 Business Book of the Year, ‘The Change Catalyst’ explores why clarifying your firm’s purpose is the most important thing yo...

Brand Strategy

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GDPR one year on – a legitimately interesting time for marketers

GDPR was one year old on the 25th May. But from a consumers’ perspective it seems like marketing communications have hardly changed since the regulations were introduced. In fact, over 70% of those ...

Digital & Direct Marketing

0 196 Views

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