Coco Chanel said that fashion fades, but only style remains the same.
This doesn’t just apply to haute couture; it’s just as true for the way you present your business or the company you work for.
Whether you’re in the business of global asset management, insurance, mortgage advice or fintech, your clients will judge the quality and style of your communications. They expect high levels of accuracy, attention to detail and well-written content.
There’s nothing wrong with emojis or any other trend or preference for expressing your values and individuality. But spelling, grammar and punctuation still matter, if you want your content to be taken seriously.
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So, how do you make sure your…
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