The Changing Advertising Landscape

How is advertising planned, bought, and distributed in 2021? With the uncertainty and ever-changing regulations of the last 12 months,…

INTERVIEW How Starling Bank found a middle ground between challenger and high street banks

Starling’s Head of Brand Rachel Kerrone explains how to be human without being “too matey” and discusses the challenger bank’s…

INTERVIEW Why Shawbrook Bank is backing sports sponsorship with Saracens deal

Specialist lender Shawbrook Bank recently signed a deal to become the banking partner of London’s Saracens rugby team. According to…

A-Plan Insurance CMO on shifting to omnichannel and offering value in post-purchase comms

For a business that is built around conversations, the shift to digital during the pandemic has posed a challenge. Alastair…

OPINION 4 things to know before diving into influencer marketing

Nicky Senyard is the CEO and Founder of Fintel Connect, a performance marketing agency which offers an affiliate marketing network…

FS Martech 2021: Event Highlights Report

The challenge of making sense of customer data to deliver a better experience was the key theme at the Financial Services…