Q&A: How digital Islamic Bank Nomo targets the mass affluent

Daniel Smith is the Head of Brand and Marketing at Nomo, a digital Islamic bank. In this Q&A, he describes…

GUEST COLUMN: What Tolstoy can’t teach us about client-agency relationships

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. It…

INTERVIEW: Why Allica combined brand and product marketing in its new campaign

Allica is looking to build its brand as a full-service bank for businesses, says its Head of Marketing. Chloe Fenton…

INTERVIEW: The West Brom Head of Marketing on balancing innovation with inclusion

The West Brom is seeking to combine the best of the past and the future as it goes through its…

INTERVIEW: Why Impax promoted content with its latest ad campaign

Asset manager Impax is focusing on spotlighting its content rather than its products in its recent advertising campaign, explains Neville…

Q&A: Why Vanquis Bank acquired smart money app Snoop

In this Q&A, Vanquis’s Director of Marketing, Victoria Heath (above) and Snoop’s CMO and co-founder Paul Lloyd (below, left) discuss…