How to Meet Evolving Customer Expectations with Artificial Intelligence

INTERVIEW: How boutique asset manager Paravene is tapping the power of automation

Systematic-focused boutique asset manager Paravene is maximising resources through the power of tech and automation as it looks to build…

Q&A: Inside the rebrand of Architas to AXA IM Select

Alex Macneil, Global Head of Marketing & Creative at AXA IM Select, explains the firm’s rebrand from Architas.   FSF:…

FSF MARKETER OF THE YEAR 2023: Dimensional’s EMEA Head of Marketing

Rachael Smith, Head of Marketing EMEA at asset manager Dimensional, reflects on winning marketer of the year at the Marketing…

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Wealth management firm Charles Stanley is looking to move beyond demographics in its segmentation strategy in order to build more…

RORY SUTHERLAND: What financial services can learn from cafés and comedians

Rory Sutherland is Vice Chairman at Ogilvy, as well as an author and marketing expert. What makes a comedian funny?…