Is short and simple really the key to good marketing briefs?

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. I…

Could UK equities become fashionable again?

US equities rise, the FTSE “paddles sideways”, to quote AJ Bell Investment Director Russ Mould. This may seem an unfair…

Q&A: Trustpilot Chief Customer Officer on what trust means in financial services

Trustpilot Chief Customer Officer, Alicia Skubick, reflects on what it means to be trusted in financial services and how firms…

Bring back brand: how creativity can revive financial marketing

Max Rothery, VP Community & B2B Marketing at Finimize, explains why marketers need to overcome their obsession with performance marketing…

Klarna taps into Married at First Sight for Channel 4 ad campaign

Buy now pay later provider Klarna has launched a new ad campaign on Channel 4, tying into the TV show…

Phoenix Group restructures marketing team

Phoenix Group has made major changes to its marketing department, creating a more centralised function under the leadership of a…