GUEST COLUMN: I can’t be the only person who doesn’t understand salary sacrifice

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. A…

Brand and the Budget

At last what must be the longest budget season ever is behind us. According to Rachel Reeves’ aims, it may…

2025 Awards for Marketing Effectiveness in Photos

The Forum’s 2025 Awards for Marketing Effectiveness took place at the Grand Connaught Rooms on 20 November 2025. See the…

Why B2B and B2C marketing similarities are overstated

One piece of current marketing wisdom I am increasingly sceptical to is the belief that B2B marketing is, at heart,…

The beginning of the end, or the end of the beginning? Why the work of brand building in financial services has only just begun

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. The…

INTERVIEW: Inside Phoenix’s rebrand to Standard Life

Savings and retirement giant Phoenix Group recently confirmed it would rebrand under the Standard Life name in March. More than…