INTERVIEW: Succession Wealth builds social proof in brand evolution

Succession Wealth is looking to evolve its brand in order to broaden its appeal, according to its Head of Brand…

GUEST COLUMN: How brands can benefit from Labour’s active management of financial services

Kelly Edwards, Managing Partner at Instinctif Partners, explores the new government’s plans for financial services – and the opportunities for…

GUEST COLUMN: The untapped potential of segmentation

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. I…

INTERVIEW: Royal London Asset Management’s Marketing Director looks to make firm “future-fit”

Royal London Asset Management’s new Marketing Director has been focusing on getting the marketing function “future-fit” in her first three…

How Panmure Liberum is bringing the best of the old and new to investment banking

Investment bank Panmure Liberum is distilling and externalising its brand promise after a major merger, says its Head of Marketing…

INTERVIEW: How Schroders is using AI for marketing

Schroders has emerged as one of the most forward-thinking asset managers on AI, overcoming potential hurdles around compliance and culture…