Lemonade expands UK offering – but can it shake up the insurance market?

The US-based insurer Lemonade this week announced it was expanding its partnership with Aviva in the UK, launching a new…

INTERVIEW: Ascot Lloyd CMO seeks differentiation in advice space

IFA firm Ascot Lloyd is looking to implement a rebrand while navigating the challenges of communicating this across its large…

GUEST COLUMN: Consumers don’t care how ‘different’ a brand is

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast.  …

RORY SUTHERLAND: Why buying a Quooker tap provides a valuable reminder of the continuing value of high cost channels

Rory Sutherland is Vice Chairman at Ogilvy, as well as an author and marketing expert. A few years ago my…

Q&A: Moneyfarm CMO on offering the “best of both worlds” to wealth customers

Alessandro Onano, newly appointed CMO at Moneyfarm, discusses how the digital wealth manager is evolving into a one-stop shop for…

Baillie Gifford festival headache shows growing challenge of activism in sponsorship world

The Edinburgh International Book Festival has announced it is ending its partnership with Baillie Gifford, the latest episode in what…