INTERVIEW: A hedge fund CEO explains the evolution of marketing

Adam Davies, CEO of hedge fund Haverstock Capital, talks about how marketing in the space has moved in the last…

Event Summary – Do Rebrands Matter in the Long Term?

This is a summary of our Do Rebrands Matter In The Long Term? event, which took place on 29 January…

GUEST COLUMN: I can’t be the only person who doesn’t understand salary sacrifice

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. A…

Brand and the Budget

At last what must be the longest budget season ever is behind us. According to Rachel Reeves’ aims, it may…

2025 Awards for Marketing Effectiveness in Photos

The Forum’s 2025 Awards for Marketing Effectiveness took place at the Grand Connaught Rooms on 20 November 2025. See the…

Why B2B and B2C marketing similarities are overstated

One piece of current marketing wisdom I am increasingly sceptical to is the belief that B2B marketing is, at heart,…