INTERVIEW – FT Alphaville Editor on engagement, contrarianism and controversy in financial services

I first became a fan of FT Alphaville when I was preparing for a panel about private markets last year….

Q&A: How fintech brand Wise built brand awareness with an immersive pop-up

Neobank Wise recently launched an immersive pop-up at London’s Future Stores, supporting its brand position of ‘A Whole World of…

Baillie Gifford outlines “bottlenecks” approach to investing after post-2022 introspection

Baillie Gifford framed its style as finding bottlenecks in the economy to invest in, as it continued to fly the…

FCA leads regulators in global finfluencer crackdown

The UK’s Financial Conduct Authority (FCA) has teamed up with regulators around the world to lead a week-long global crackdown…

Will AI agents ever understand what humans really value?

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. It seems we’ve reached the point – or at least…

The blandness of AI brands

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. It’s often said – rightly, in my experience – that…