ScanmarQED is a specialist marketing technology company providing unique tools and solutions that deliver Marketing Effectiveness capabilities to marketers.
Our mission is to empower marketers to discover and harness insights in their data to make better, more profitable marketing decisions. Since 2008, we have been working with UK and Global insurance brands to deliver superior performance and greater agility to clients in the financial services industry.
Our talented team of marketing analysts and industry experts ensure our solutions, enable clients to optimise marketing ROI, drive profitable revenue growth, employ data to improve customer acquisition, retention and loyalty, and respond faster to change than competitors.
For the Financial sector, we offer:
• Advanced Mix Marketing Modelling and Forecasting solutions (inc. Attribution) that enable your organisation to run marketing mix analysis (econometrics) internally or on a consultancy basis
• Marketing Tracker – data integration, harmonisation and collaborative reporting which brings together all key marketing data including all forms of advertising, affiliate, aggregator, research and ERP data
Industries We Serve:
• Financial Services including retail banking
• Consumer Insurance
• Advertising Agencies / Consultancies
ScanmarQED (formerly MarketingQED in the UK) is part of the Scanmar Group Europe’s largest Marketing Effectiveness Technology provider.