The Financial Services Forum Awards for Marketing Effectiveness were presented at the Members’ Dinner on 21 November 2019.
Images from the Awards Dinner can be found here via Flickr.
Advertising
WINNER: Benenden Health (Moreish Marketing): The Affordable Alternative to Health Insurance
Brand Strategy
COMMENDED: Aviva Investors: The Power of Integration – Global Brand Refresh
COMMENDED: AXA IM (AML): A Better Tomorrow Starts Today
WINNER: Benenden Health (Moreish Marketing): The Affordable Alternative to Health Insurance
Business to Business
COMMENDED: LV= (Teamsprit): Extended IP
COMMENDED: RBS: Business Banking Switch – Business Unusual
WINNER: Salary Finance: Financial Wellbeing for the NHS Campaign
Content Marketing
COMMENDED: Refinitiv: Revealing the True Cost of Financial Crime
COMMENDED: Consumer Intelligence: Changing Internal and External Perceptions Through Content-Led Marketing
WINNER: Investment20/20 (2112 Communications): The Investment Management Industry – Be Surprised Who Works Here
Customer Experience
COMMENDED: Aviva Investors: The Insurance Analytics Dashboard
COMMENDED: LV=: Extended Income Protection/Green Heart Experiences
Data & Analytics
WINNER: RBS: Business Banking Switch – Business Unusual
Direct and Digital Marketing
COMMENDED: Legal & General (Oliver): Little Monsters
COMMENDED: LV= (Reprise): Driving Increased ROI in Life Insurance Marketing
WINNER: Liberis (Receptional): Funding the Future of UK Small Businesses
Integrated Campaign
COMMENDED: Cardtronics: Secure ATM
COMMENDED: Goldman Sachs (iProspect): Marcus by Goldman Sachs
COMMENDED: Sanlam UK: The Generation Game
WINNER: Fidelity International: A New Awakening
International Campaign
WINNER: Skrill (Croud): Creating a Global Brand Footprint with Paid Search
New Product, Service or Innovation
COMMENDED: Goldman Sachs (iProspect): Marcus by Goldman Sachs
COMMENDED: Aviva: Aviva Plus
WINNER: Black Horse (Milestone): Black Horse Finance Online Launch
Public Relations
WINNER: Fidelity (Teamspirit): Women and Money Campaign
Relationship Marketing
WINNER: Skipton Building Society: Lifetime ISA Property Ladder Email
Social Media
COMMENDED: Paysafe (Croud): Summer of Football
WINNER: Quilter Cheviot: International Women’s Day Support & Awareness
Sponsorship
COMMENDED: TSB (Joint): Utilising the Power of Sponsorship to Rebuild a Brand – TSB and Pride of Britain
WINNER: Close Brothers (The Gate London): Turning Grit to Glory
Use of a Limited Budget
COMMENDED: Canaccord Genuity Wealth Management (ESJ Consulting): Investment Themes 2019
COMMENDED: Investment20/20 (2112 Communications): The Investment Management Industry – Be Surprised Who Works Here
WINNER: AIG Life (Teamspirit): Max’s Story
Judges’ Award for Consumer Insight
WINNER: Salary Finance
Judges’ Award for Marketing Learning
WINNER: Aviva Investors
Judges’ Award for Marketing Excellence
WINNER: Benenden Health (Moreish Marketing)
Best Corporate Social Responsibility
WINNER: Quilter
Agency of the Year
WINNER: The Gate London
Marketer of the Year
WINNER: Sue Helmont, AIG Life
