Where’s the Harmony in Data?

Ian De Freitas


Berwin Leighton Paisner LLP

Our recent core-marketing session delved into the future of data in financial services marketing. In particular, we looked at the General Data Protection Regulation.
Intended to strengthen and unify data protection for individuals within the European Union, what impact will it have on financial services marketing? Is there a major conflict between the intention of the legislation and the constraints they will impose? Will this be the death of Big Data in Europe? What are the risks involved to commercial business goals? Will it simplify the regulatory environment for international business by unifying the regulation within the EU, or limit the potential for digital data gathering and application? What changes are likely to be required from insurance and marketing perspectives? What are the potential impacts on digital data gathering and innovative applications?
Ian de Freitas, Partner, Intellectual Property and Data at BLP Private Wealth shares his presentation slides.

Previous article

Understanding the Government Strategy on Lending and Housing

Next article

Pricing in a Digital World

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.