Pricing in a Digital World

Alex Graham

The last two years have seen banks accelerate the delivery of value through digital solutions, although few pricing approaches have maintained the same pace. The importance of being ‘relevant’ to customers both from a value and price perspective has never been more important, especially in a world of increased transparency and opening banking/APIs.
In a recent thought-provoking session, we discussed how banks can develop digital solutions and pricing in a new age for banks, for example how to optimise customer journeys and decision-making processes, how to use behavioural psychology in pricing and how to build smart digital and pricing strategies to drive customer loyalty.
Simon-Kucher & Partners shared their presentation slides covering retail banking, corporate banking, private banking and pricing strategies.

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