Starling sponsors National Trust to boost access to nature

Alex Sword

Editor

The Financial Services Forum

Starling has launched a new partnership with the National Trust, which aims to improve access to nature for over 1 million people per year.

The three-year tie-up with see Starling exclusively sponsoring the Summer of Play programme, which will see children taking part in nature workshops at 157 Trust places.

Starling customers will be able to access free individual day passes to National Trust sites, as well as offer them to others through a refer-a-friend scheme.

Funding from the bank will also go towards projects focused on restoring peatlands in order to protect wildlife.

Starling has undertaken other environment-focused partnerships, including working with e-bike company Human Forest. The neobank was also the official national banking partner of the UEFA Women’s EURO 2022 tournament.

Rachel Kerrone, Brand & Marketing Director at Starling Bank adds: “Starling Bank is committed to doing its part in looking after the planet, from sustainable packaging and recycled debit cards, to having eco-friendly offices.

“We’re on a mission to carbon neutrality, and our partnership with the National Trust means we can invest in more sustainability projects across the UK, such as restoring peat – one of the most important terrestrial carbon stores.

“We’re also passionate about our programme to bring nature to children facing barriers to access, whether that’s because of low-income backgrounds, having additional needs or living in highly urban areas.

“Finally, working with the National Trust we’re opening up many historic places and green spaces in its care to our customers through our refer-a-friend scheme.”

Victoria Floyd, Head of Corporate Partnerships at the National Trust, said: “As Britain’s first digital bank, Starling believes in a sustainable future on a thriving planet, something that is core to our work here at the National Trust.”

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