Preparing to Succeed

Felix Thomson

Content Executive

The Financial Services Forum

The growth and sustainability of a business depends on the talent of its people and how prepared and motivated they are when facing an increasingly competitive advantage. Aldermore Bank was launched during the recession and is a successful example of a recent start-up company in the UK. Through research, they were able to identify a gap in the market, develop a robust business plan with and establish a strong vision. They controlled the launch using strong relationship and have differentiated themselves from their competitors via product and personnel differentiation.
Robert Barnard has kindly agreed to make the presentation slides used at the Prepared for Competitive Advantage event available to Forum Members.
To download the slides in PDF format, please click the download button above.

Previous article

On the Road for a Digital Adventure

Next article

Finance 4 Business

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.