Julius Baer hires CMO and marketing head as it targets wealth management disruption

Private bank Julius Baer has hired two new senior marketers as it aims to innovate in the wealth management sector through digital.

Marco Parroni started as CMO in April, having worked at the firm for nearly ten years as Managing Director SA and Co-Head Marketing.

Prior to working at the private bank, he worked in the automotive sector, including two years at Ferrari as Regional Manager for Switzerland and Austria.

He also worked for nearly five years at Fiat in sales leadership positions.

May saw Paoli Intini start at Julius Baer as Head of Marketing for Western, Northern Europe and Luxembourg.

Paola joined after an eight year tenure at Credit Suisse, where she was most recently Marketing Head of Global Sponsorships and Financing Products.

She also brings experience from the broadcasting sector at Canal+, the retail sector at vente-privee and the medical sector at Sofia.

Also known as Julius Bär, the firm’s strategy for 2023 to 2025 has three core pillars – value creation for clients and sustainable profitability, scaling the business in key markets and innovating in wealth management through digital advancements.