Innovative Use Of Data To Answer The Big Questions In Marketing

In his presentation, Jake Palenicek suggests that digitisation is providing unprecedented access to information. The challenge for businesses is to bring all of this information into a single, inter connected source; understanding which bits of data are the best predictors of customer behaviour and joining all of this information across all parts of a business.
Jake Palenicek has kindly agreed to make the presentation slides used at the Marketing Effectiveness Showcase event available to Forum Members.
To download the slides in PDF format, please click the download button above.