Bigger Questions – More Answers, Nielsen

There have always been big questions and a need for big data. However, a lack of digital metrics is hindering digital growth. James provides us with examples of a number of services that incorporate both traditional media and big data assets to provide innovative measurement and planning tools to the industry. He argues that data needs to be shared and new techniques must be tested in order for there to be continuous improvement and thus producing more effective marketing solutions to your marketing goals.
James Oates has kindly agreed to make the presentation slides used at the Bigger Questions – More Answers event available to Forum Members.
To download the slides in PDF format, please click the download button above.