HSBC Global Private Bank has hired a wealth management marketing specialist as its new Global Head of Marketing.
Trevor Isherwood started the role in February at the division, which as of 2021 had $427 billion in AUM. Headquartered in London, the division offers a range of solutions including wealth management and advice.
Trevor’s previous role was as Global Head of Marketing at Titanbay, a digital platform founded in 2019 which allows investors to access private equity markets. There he was in charge of building a marketing team and martech stack, leading the creation of a content marketing strategy and the development of a new brand identity and website.
Prior to that he was the Marketing Director for Fidelity’s online investment service Fidelity Wealth Expert and head of Fidelity’s digital and content marketing strategy. He also formerly worked at UBS Wealth Management, heading up marketing for Europe and then emerging markets.
He also has experience from consumer brands such as Chevrolet.