Aviva plays a draw with Bowls partnership

Alex Sword


The Financial Services Forum

Aviva has signed a multi-year partnership with Bowls England, the country’s governing body for lawn bowls.

The partnership will see Aviva becoming Principal Partner to England’s national teams and Title Partner in the national and regional finals. It will also be the official partner of the body’s grassroots and community initiatives.

Aviva branding will feature on the England teams kits at the World Championships in August in Australia.

The goal is to publicise Aviva’s commitment to positivity around retirement and wellbeing in later life.

Doug Brown, CEO UK & Ireland Life, Aviva, said: “At Aviva, we are committed to providing positive solutions to enable our customers and their communities to make the most of life. Through this partnership we are looking forward to helping enrich lives, connect communities and support the health of the sport for future generations.”

Until 2020, Aviva sponsored Norwich Football Team, but ended this to focus on community activities. It has naming rights of the Aviva Stadium in Dublin until 2025.

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