Fidelity International has made two new major marketing appointments, including new global brand and operations heads.
Mena Nadaraja started as Head of Brand & Strategic Marketing in February, based in London.
She joined from HSBC, where she was Global Head of Search, Social and Content. She brings experience from various consumer brands, including Booking.com, Nike and Tesco.
Also in February, Annabelle Rolot started as Head of Global Marketing Operations, based in Luxembourg.
Annabelle has worked at Fidelity for five years, including heading up marketing insight and planning for Europe.
Prior to this she worked at consultancy Syniverse, having begun her career as a business consultant at Accenture.
Founded in 1969, Fidelity International has over 2.5 million customers globally across over 25 countries. It has $739.9 billion in total assets, with clients including private individuals, large corporates, central banks, sovereign wealth funds, insurers and wealth managers.
