Evelyn Partners appoints new Group CMO

Alex Sword


The Financial Services Forum

Wealth manager Evelyn Partners has appointed a new Group CMO from outside the sector as it looks to build on its recent rebrand.

Andrew Middleton, who will also take on the role of Chief Commercial Officer, starts the position in early February, joining the Group Executive Committee.

His task will be to bring the business development and marketing functions into a single structure. He will also work on developing the group’s digital client offer, including the Bestinvest retail investor platform.

Andrew brings extensive experience from consumer-facing brands. He joins from British Gas, where he was Commercial, Sales & Marketing Director.

Prior to this he worked at easyJet and strategic management consultancy.

Paul Geddes, Group Chief Executive of Evelyn Partners, said: “He is a highly talented, strategic thinker and business leader, with an impressive track record driving commercial success alongside strong client satisfaction levels.

“In this new role, Andrew will focus on proposition enhancements and deepening our relationships with clients and financial advisers, whilst delivering a truly integrated approach to marketing and business development as we continue to attract new clients.”

Andrew Middleton said he was excited to join Evelyn Partners “as it embarks on the next phase of growth and development.

“The business has already achieved much in recent years, including developing a broad service proposition, delivering strong client inflows and a successful rebrand.

“These are great foundations to build upon as we seek to serve the fast-evolving needs of our existing clients, whilst developing an integrated marketing and business development strategy to maximise the growth opportunities ahead.”

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