Designing Centaurs

Greg Davies, Founder of Centapse, is an expert in applied decision science and behavioural finance, turning academic insight into practical applications.  This video of his presentation was taken during The Financial Services Forum’s Members Conference in November 2016.
Decision Prosthetics to Improve Financial Services
• The important problem – and why neither corporates nor fintech are solving it
• The sweet spot – bringing together data, technology and behavioural science
• Going beyond Nudge – using the whole toolbox of behavioural design
• Using technology to enhance client engagement and wellbeing
In April 2016 he founded Centapse, a firm dedicated to applying sophisticated behavioural insight to design, develop, and deploy solutions across industry to help people (and organisations) make better decisions. Greg started, and for a decade built and led, the banking world’s first behavioural finance team as Head of Behavioural-Quant Finance at Barclays. He was the architect of Barclays’ behavioural profiling tools and holistic Wealth Philosophy, delivering solutions tailored to both financial and emotional investment needs; and he designed Barclays’ innovative behavioural approach to impact investing and philanthropy. He holds a PhD in Behavioural Decision Theory from Cambridge; is an Associate Fellow at Oxford’s Saïd Business School; a lecturer at Imperial College London; and author of Behavioral Investment Management.
To view the presentation slides, please use the download button to view the PDF file.