Hargreaves Lansdown targets 12 million savers with new “Get Active” campaign

Alex Sword


The Financial Services Forum

Hargreaves Lansdown has launched a new campaign which aims to build attention for its cash savings platform.

Starting on 1 January, the campaign is titled ‘Get Active’, comparing the concept of putting money to work with the common trend of people taking on new exercise habits in the new year.

The creative will appear across on-demand TV, YouTube, social media, online video and digital outdoor posters, as well as performance and owned channels. It aims to reach 12 million people.

Active Savings is the UK’s largest cash savings platform, holding £8.5 billion on behalf of 175,000 savers.

David James, Chief Marketing and Brand Officer at Hargreaves Lansdown said: “Creatively we wanted an advert to stand out from others by being distinctive, memorable and by being the first of our peer group to use live interest rates. To do this we have used BAFTA winning puppeteers, music by Salt ’n’ Pepa and voiceover by Mr Motivator.

“As 2024 continues we will continue blending aspirational brand advertising together with harder hitting direct response campaigns.”

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