How to Use Behavioural Science to Drive Engagement

Matt Ward

Matt Ward

Communications Director

AKG Financial Analytics Ltd

Engagement is still an issue – the thorny issue of how to get people engaged with saving for something that they won’t benefit from for many years, against the backdrop of the competing financial needs of the ‘now’.

Whilst automatic enrolment is a positive move, it has also possibly created the wrong sense of “it’s all sorted”.

Why are people not engaging with pensions? How can we make the intangible tangible? What is the fear factor that’s stopping people engaging with their pensions?

Speakers:

Jasper Martens, Chief Marketing Officer, Pension Bee
Eleanor Levy, Director of Marketing and Communications, Now:Pensions
Jez Groom, CEO, Cowry Consulting

Chair: Matt Ward, Communications Director, AKG

 

Previous article

Customer of Tomorrow – Beyond The Pandemic

Next article

The Behavioural Impact of Covid on Attitudes to Personal Finance

Like to find out about partnering with us or suggesting a speaker for one our events?

Like to find out about partnering with us or suggesting a speaker for one our events?