Customer of Tomorrow – Beyond The Pandemic

Toby Clark

Toby Clark

Director of Research, EMEA

Mintel Group Ltd

The Coronavirus pandemic changed business and consumer behaviour almost overnight, causing recessions, widespread job losses, and a decimated investment market.

A big winner in this situation has been digital, with a stampede of consumers and businesses across every sector moving almost exclusively online. Brand positioning shifted radically from flogging products to offering a helping hand – or even a lifeline – to consumers. How will all this impact longer term customer behaviour and expectations?

Are the customers of tomorrow a new generation of pure digital nomads? Will face-to-face business ever be the same? And what of brand trust and perceptions? All this, and more, in this meaty session.

Speakers:

Ella Morrison, Senior Behavioural Designer, Cowry Consulting

Toby Clark, Director of Research, EMEA, Mintel

Chair: David Cowan, Managing Director, The Financial Services Forum


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