Coronavirus has forced consumers to refocus on their financial wellbeing, fueling a desire to feel financially secure. In turn, this has kick-started a behavioural change in the way consumers think and feel about their finances – from savings and credit, to protection and insurance.
This session will unveil some proprietary research detailing how the consumer mindset has shifted. Consumers – particularly millennials – have never been as engaged in financial services as they are now. Coupled with a rise in digital channel usage, this opens up considerable opportunities for Financial Services marketers to re-examine how they engage with a receptive and open audience.
Kathy Ellison, Director, Financial Services, Savanta
Charlotte May, Group Head of Customer Research, Legal & General
Kate Turner, Vice President, Savanta
Chair: David Cowan, Managing Director, The Financial Services Forum