The issue of trust has been top of the FS agenda for years amid the continued fallout from 2008 crash, and regular lurid headlines around mis-selling scandals, investment crises (think Woodford) and pension debacles.
Everyone agrees public trust is vital– yet it is poorly defined by both brands and the very consumers who hold the industry in such poor regard. This session will look at what trust really means, consider how brands across different FS sectors can change perceptions and better meet consumers’ expectations, and ask how they can capitalise on the opportunity to rebuild consumer faith in the wake of the global pandemic.
SPEAKERS
Raj Kumar, Global Director, Brand & Reputation, Aviva
Ben Rhodes, Former Group Marketing Director, Royal Mail
Chair: David Cowan, Managing Director, Financial Services Forum
