This webinar will showcase the winning entry for the Forum’s 2020 Product and Service Innovation Awards in the Marketing and Communication category.
Behavioural science consultancy Cowry Consulting worked with pension provider Aegon to develop personalised, animated video summaries to drive scheme members’ engagement with their pensions – a hugely tricky issue for the pensions industry. Featuring real time pension information, each video provides members with an overview of their retirement savings position. Cowry Consulting’s CEO will lift the lid on the challenge, detail their approach to the solution, and discuss what a winning award entry looks like.
Jez Groom, CEO & Founder, Cowry Consulting
Ella Morrison, Senior Behavioural Designer, Cowry Consulting
Louise Strachan, Senior Communications Consultant, Aegon
Chair: David Cowan, Managing Director, The Financial Services Forum