Purpose in a year of ESG – Why organisations need to address what they stand for in 2021


Brand Strategy, Corporate Communications

Sabrina Shilstone

Senior Event Executive

The Financial Services Forum

Whatever area of business you’re in, it’s the “year of ESG”, where companies are increasingly judged by their Environmental, Social and Governance behaviour. To Governments and civil society, this translates as wanting and expecting companies to do the right thing, in all circumstances.

Many companies are hearing this, and instead of waiting to be forced by laws, regulations and public pressure, are defining what the “right thing” means to them and pressing ahead themselves. They are defining or re-stating their “purpose” and then, they claim, living by it. Organisations that jump on the bandwagon risk facing accusations of purpose-washing, greenwashing and hypocrisy from media, NGOs and ordinary people.
Lansons’ belief is that, for everyone, 2021 is “the year of ESG” and all businesses need to address where they stand and how others see them. It is, if nothing else, a reputation and communication issue.


Graham Lloyd, Director of Strategy Performance and Sustainability, Nationwide Building Society
Pernille Sahl Taylor, Chief Communications Officer UK, Handelsbanken
Dr James Wilde, Chief Sustainability Officer, The Phoenix Group
Chaired by Tony Langham, Chief Executive, Lansons