The Pre-Pension Population is Afraid … Very Afraid


Life & Pensions

John Cooper

John Cooper

Director of Content

Editions Financial

People are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”

They’re not asking themselves what we all think is the logical question: “How do I afford retirement?” In fact, 1 in 3 UK adults has no private pension provision. What does this mean for professionals marketing to pre-pension audiences? And how can we calm fears and communicate better when discussing pensions? The latest Editions Financial guide looks to answer these questions.

In 2017, people globally made 3.5 billion searches on Google. Very few of those searches were on the topic of pensions and retirement. The word ‘retirement’ earned a Google search popularity score of just…

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