The Pre-Pension Population is Afraid … Very Afraid

428 Views

Life & Pensions

John Cooper

John Cooper

Director of Content

Editions Financial


People are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”

They’re not asking themselves what we all think is the logical question: “How do I afford retirement?” In fact, 1 in 3 UK adults has no private pension provision. What does this mean for professionals marketing to pre-pension audiences? And how can we calm fears and communicate better when discussing pensions? The latest Editions Financial guide looks to answer these questions.

In 2017, people globally made 3.5 billion searches on Google. Very few of those searches were on the topic of pensions and retirement. The word ‘retirement’ earned a Google search popularity score of just…

To continue reading…

You will need to log in to continue reading this content. Not yet a Member? Simply register below for access to our archive of financial services marketing content. If you can’t remember your login details, please email [email protected] or click the forgotten password button.

Login

Register

Complete our short form to gain access to our Knowledge Centre archive of financial marketing content, including reports, white papers and webinars. For full access to events, please click here.


Join FSF x MEMBERSHIP
OPTIONS