Insurance brands which invest in thought leadership content will gain competitive advantage by positioning themselves as experts in their field. James Teideman of Editions Financial explains how.
As the insurance industry moves forward from an unprecedented period of disruption, with rapid evolutions in technology and consumer behaviour, it is imperative that industry players lead from the front to maintain competitive advantage. Not only in your products, business models and culture, but also in your marketing.
In this climate of constant change, brokers and intermediaries must be abreast of industry trends, to show that they’re the smartest…
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