Has our relationship with money been changed forever?

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Brand Strategy, Retail Banking

Karen Williams

Karen Williams

Head of Planning

Signal


Hysteresis. Hysteria. They look similar, but in a quirk of Greek etymology their origins are very different. However, in the post Covid world, you’d be forgiven for thinking they were closely connected.

The former, in economic terms, refers to an event in the economy that remains changed in the future even when the factors that led to that event have been removed; the latter potentially refers to how we feel after 14 weeks of home-schooling.

The key is understanding which changes to keep, and which should revert to their pre-Covid state. While economists will look to their models to make predictions, in reality we’ve never been here before, so we need to think much more creatively and holistically. We need to…

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