Targeting the Future Customer: Event Summary


Alex Reidegeld

Alex Reidegeld

Senior Events Executive

The Financial Services Forum

Targeting the Future Customer
Tuesday 26 June 2018
Hosted by: Siegel+Gale


Advertising your brand to the customer of tomorrow will be shaped by their media consumption. With an increasingly diverse offering, which channels should marketers focus on to attract new customers? Four industry experts provided their insight and opinions on which channels the customer of tomorrow will favour, and how companies can make themselves more attractive to potential buyers. Alex Reidegeld, The Financial Services Forum, summarises the key findings.


Three pillars of building trust: loyalty, creativity and personalisation

  • Inertia

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