Event Summary: Mobile First or Mobile Only


Alex Reidegeld

Alex Reidegeld

Senior Events Executive

The Financial Services Forum

Consumers are increasingly shifting to mobile devices to access e-commerce sites. What are the implications for insurance, banking and the FS sector as a whole? Alex Reidegeld of The Financial Services Forum finds out.

The rise of the mobile device across all sectors and age groups is astounding. But what was clear from today’s discussion is that the successful implementation of a mobile-first approach is not as easy as it sounds.

The rise of mobile

  • 66% of digital time is spent on mobile devices, compared to 34% desktop
  • 43% of insurance-related searches are on a mobile device, with 13% year-on-year growth since 2016
  • Car, Home, Travel, Life and Pet Insurance (in that order) are

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