Event Summary: Measuring Brand Equity

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Brand Strategy

Alex Reidegeld

Alex Reidegeld

Senior Events Executive

The Financial Services Forum


Key points from the “Measuring Brand Equity” seminar on 6 November 2018


Measuring Brand Equity
Tuesday 6 November 2018
Hosted by: Mintel


Speakers: Richard High (Brand Finance), Jane Bloomfield (Kantar), Martin Bellingham (AXA UK)

Is it possible to proof the financial value of “Brand”? Marketers would like to find a Holy Grail that allows them to proof to the board the value of brand. With many different brand valuation rankings available, what should marketers look out for and is there any real value in these rankings? Alex Reidegeld from The Financial Services Forum finds out.

 

Brand Valuation: What it is and how it (should be)

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