In 2015, in addition to our prestigious Award for Marketer of the Year, The Financial Services Forum will publish a list of the industry’s “Leading Marketers”.
Who do you feel is setting the standard for financial services marketing excellence and should be included in the inaugural list?
Following discussions with our Advisory Board and other leading industry figures, we have created a method by which those nominated for the list will be judged. The list will be generated by looking at the performance of financial service marketing professionals in five key areas:
- Marketing campaign activity
- Innovation and product development
- The use of consumer/customer insight
- Developing people and talent
- Their role in improving the financial services industry
Could we ask you to name any individuals who you feel should be included on the list?
The list will be published later this year, with the overall winner named as The Financial Services Forum Marketer of the Year at our Awards Dinner on 24 November 2015.
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