When it comes to loyalty marketing, what works well? What do people really want from a rewards programme? How are brands leveraging their loyalty marketing to maximise customer engagement and win the hearts, minds and wallets of their target audiences?
Or, as Lucian Camp argued in his recent article for our Knowledge Hub, have financial services companies got loyalty programmes backwards?
We will explore the techniques that big brands have used to craft successful loyalty programmes for their consumers, including the importance of correctly gauging what audiences want and the positive impact these can have across functional and emotional metrics for your business.
With a range of case studies, expert insights and topical research, we will uncover what it is that drives and sustains a successful loyalty programme, and what it takes to build one from the ground up.
Chaired by:
- Iain Pringle, Managing Partner & Loyalty Consultant, New World Loyalty
Speakers:
- Charlie Hills, MD & Head of Strategy, Mando-Connect
- Simon Tavernier, CEO & Founder, Stampix
- Clive Head, Future Customer Need Product Owner, Santander
