Q&A: Why Vanquis Bank acquired smart money app Snoop

In this Q&A, Vanquis’s Director of Marketing, Victoria Heath (above) and Snoop’s CMO and co-founder Paul Lloyd (below, left) discuss…

INTERVIEW: 2024 offers more promise for global economy

Investors are eyeing 2024 with “cautious optimism”, according to a market analyst, as inflation concerns recede and innovations in AI…

INTERVIEW: Baillie Gifford looks to reset the narrative on growth investing, ESG

Asset manager Baillie Gifford ran a press event this month, bringing together titles from the financial trade press and nationals…

Pacific Asset Management: How small marketing teams can compete with an Apple mentality

Smaller marketing teams should adopt a Silicon Valley mentality to compete with bigger players, says the CMO of Pacific Asset…

Q&A: Mark Evans on the ‘Plight or Flight’ of the CMO

Direct Line’s former chief marketer Mark Evans was the keynote speaker at the Financial Services Forum’s 2023 Executive Summit. Here…

Q&A: How to overcome the B2B marketing gap

Jade Tambini, B2B marketing consultant and TikToker, explains the B2B marketing gap and how brands can overcome it.   FSF:…