Photo credit: Kevin Moran Photography
Most Effective Brand Strategy Small Company (Up to 250 employees) – Sponsored by AML Group
Highly Commended: more2life & Moreish Marketing – Service Reloaded
NOW: Pensions, Fair Pensions For All
WINNER: Alliance Trust with Teamspirit
Most Effective Brand Strategy Large Company (Over 250 employees)
Highly Commended: Investec Wealth & Investment – Investec Charity Investment
WINNER: The Co-operative Bank – Withdraw from this
Most Effective Content Marketing Strategy Small Company (Up to 250 employees)
Highly Commended: NOW: Pensions, The Gender Pensions Gap
WINNER: Air, Supporting Later-Life Lending Advisers, with Moreish Marketing
Most Effective Content Marketing Strategy Large Company (Over 250 employees) – Sponsored by AML Group
Highly Commended: Goldman Sachs Asset Management – Insurance Survey 2023
T. Rowe Price – Analyst’s Notebook – Your Partner for Insights
WINNER: Fidelity International – Because Boring Just Doesn’t Get People Out of Bed
Most Effective Global Campaign
Highly Commended: UBS – UBS & Insider Studios Content Partnership: Creating the future
WINNER: BlackRock – BlackRock. Here for the how.
Most Effective Customer Experience
Highly Commended: Janus Henderson Investors in partnership with Fiducial Communications -Transforming customer experience with AI-powered multilingual fund managers
PIMCO – PIMCO Unverified Contacts
WINNER: Fidelity International – Making customer experience more of an experience
Most Effective Integrated Campaign (B2B) – Sponsored by Fiducial Communications
Highly Commended: BlackRock – BlackRock. Here for the How
more2life & Moreish Marketing – Service Reloaded
WINNER: Lloyds Banking Group – Mental Health UK Partnership
Most Effective Integrated Campaign (B2C) – Sponsored by Fiducial Communications
Highly Commended: Fidelity International
The Co-operative Bank, Withdraw from this
WINNER: The ABI and the PLSA, for Pay Your Pension Some Attention, with Teamspirit
Most Effective Personalisation
Highly Commended: LV= and Moreish Marketing – Protection Matchmaker – Making Protection More Personal
WINNER: Lloyds Banking Group – NBA Programme
Most Effective Public Relations
Highly Commended: Aspectus Group – Aspectus Group MunichRe
WINNER: NOW: Pensions – Gender Pensions Gap
Most Effective Sustainable Product Campaign – Sponsored by Teamspirit
Highly Commended: UBS – Creating the Future with Insider Studios
WINNER: UBS Asset Management Sustainable Index Investing – Fully Integrated Marketing Campaign
Most Effective Use of a Small Budget (< £100k expenditure)
Highly Commended: LV= and Moreish Marketing – Menu Protection from the Heart
WINNER: Female Folio by Brooks Macdonald, The She-Wolf Investor Podcast Series
Wesleyan – From eGuides to Income
Most Effective Use of Behavioural Science
WINNER: Tesco Bank: Driving Paperless Adoption: The Power of Behavioural Science, with Cowry Consulting.
Most Effective Use of Social Media
Highly Commended: Protect Your Bubble – ‘Meet the Bubbleheads!’ TikTok Launch
WINNER: Wesleyan – From eGuides to Income
Agency of the Year
WINNER: Receptional
Marketer of the Year
WINNER: Rachael Smith, Dimensional Fund Advisors
Young Marketer of the Year
WINNER: Madalina Limbert, NS&I
Judges’ Special Award for Consumer Insight sponsored by Opinium
WINNER: The Co-Operative Bank
Judges’ Special Award for Customer Experience
WINNER: Impax Asset Management
Judges’ Special Award for Marketing Learning
WINNER: Fidelity International
Judges’ Special Award for Marketing Excellence
WINNER: BlackRock
