Winning Over Women white paper

Amy Cashman

Managing Director, UK

Kantar TNS

Women have been steadily increasing in importance and prominence in their role in society, with a commensurate increase in their wealth and assets. At the same time, numerous studies show that women are put off by much of their experience with the financial services sector. This is something the industry certainly recognises and is trying hard to address as more providers begin to appreciate that understanding what makes female customers tick is becoming a commercial imperative.

Previous article

A Female Focus for Investment Marketing

Next article

Reflecting Modern Britain?

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.