Virgin Money partners with abrdn on investment service

Virgin Money has partnered with abrdn to launch a new retail investment service.

Billed as “straightforward, good value investing”, the service is designed to make investing easy and simple for users through a “seamless customer journey”.

Customers can invest either through a stocks and shares ISA or a non-ISA investment account with a minimum investment of £25.

The service offers a range of investment products based on risk appetite, called the Cautious Growth, Balanced Growth and Adventurous Growth approaches. Each of these approaches will offer a diversified portfolio for the desired level of risk, with all focusing on companies with good ESG credentials.

To help guide customers to the right product, the site includes guides and an online investment coach to provide people with tools and information.

Virgin Money said that growth in investments was a key strategic ambition for the company. Customers who sign up for one of the products by 30 June will receive 8000 Virgin Points in the company’s loyalty programme.

Jonathan Byrne, chief executive officer at Virgin Money Investments, said: “The world of investments can be complex and daunting for many people. That’s why we’ve designed our new investment service to make it easy and understandable for everyone.

“Whether you’re an experienced investor or are giving it a go for the first time, this new service will help to give you the confidence you need to make the most of your money.”