Understanding the Public's View

James Endersby

Managing Director

Opinium Research

The end of free banking in the UK has long been predicted. What are the regulatory and other pressures on banks to charge directly for current accounts? What is the best model for charging? Do customers who pay a fee value their banking service more? And are they more inclined to complain, or to switch accounts? Would a more price-driven market for current accounts see an increased emphasis on new customers, as in insurance? Our panel of banking experts debate the pros and cons of charging fees on current accounts.
James Endersby has kindly agreed to make the presentation slides used at the The End of ‘Free’ in UK Banking event available to Forum Members.
To download the slides in PDF format, please click the download button above.

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