Passing Fad or Pattern of the Future?

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum

Print advertising struggles for relevance against the attractions of today’s accelerating mobile, social media and online techniques. CHRIS DELL and ADAM FAIRBROTHER decipher the QR phenomenon and sense “an opportunity to re-invent the role of the ad”.
The final published article is available in PDF format via the “Download” button above.

Previous article

Opportunity Behind the ‘Menacing Spectre’

Next article

Bring on the Gymnasts

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.