NatWest launches first 2024 Olympics ad

Alex Sword


The Financial Services Forum

The NatWest Group has launched its first activity around the 2024 Olympic Games.

Titled ‘Tomorrow Begins Today’, the ad is the first since NatWest was chosen as the official banking partner of Team GB back in September.

Featuring Olympic medallists, the ad focuses on the power of motivation in achieving your goals.

Chief Marketing Officer Marg Jobling said the partnership was “hugely exciting for us as a business, it is relatable and inspiring for all our customers, colleagues and communities across the UK and I’m incredibly proud to be bringing it to life with the launch of our activation campaign.”

“Team GB is full of such incredible talent and inspiring stories – with over 360 athletes across 32 disciplines travelling to Paris in pursuit of their ultimate goal – they are the perfect partner to help us spread the message that whatever your goal, taking action is the important first step.”

The advert can be viewed here.

Future activity will focus on supporting people to reach their savings goals through the bank’s mobile app and encouraging SMEs and startups to scale up their businesses through its Accelerator Programme.

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