What skills make for an outstanding marketer in today’s financial services industry? An extensive understanding of your customers? A detailed knowledge of the business model? The ability to deliver profitable growth?
Voted as the 2019 Marketer of the Year by Members of The Financial Services Forum for her achievements at AIG, Sue Helmont certainly has these skills in abundance.
In this short video, Sue shares some of the highlights of her career to date, her passion for financial services marketing and some of the important lessons she has learnt along the way.
Adam Saville, Editor of our sister publication Cover, poses the questions.
