Lloyds Banking Group appoints HSBC veteran as new CMO

Alex Sword


The Financial Services Forum

Lloyds Banking Group has appointed a new CMO who brings experience from HSBC and Standard Chartered Bank.

Suresh Balaji will head up the brand, marketing and experience function across the whole Lloyds brand portfolio.

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He joins from Standard Chartered Bank, where he was Global Head of Marketing & Communications, based in Hong Kong.

Prior to this, he worked at HSBC, most recently as CMO for the Asia Pacific region. He held various other marketing leadership roles of regions and subdivisions over 17 years at HSBC.

Suresh also founded the Web3 Marketing Association, which is a marketing community focused on realising the opportunities of the next generation of the internet.

Suresh, who has recently relocated to the UK, said: “To be Lloyds Banking Group’s CMO at this point in its history is truly an honour and a once-in-a-lifetime opportunity.

“Lloyds Banking Group has helped millions of customers prosper over the course of its history, and there is no better time to be joining than now – to grow our brands, build world-class experiences and get creative for the wide range of customers the Group supports.”

Jayne Opperman, Chief Executive Officer for Consumer Relationships, Lloyds Banking Group said: “I’m delighted to welcome Suresh to Lloyds Banking Group.

“As a highly accomplished marketing leader with an outstanding track record in financial services, his passion to create digital and data-led change will help us make a huge difference for our customers. I know he’ll be a great addition to our team.”

Since February the interim CMO of Lloyds has been Simon Watts, who has been at Lloyds for over 14 years.

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