If anyone knows about how customers access services on mobile devices, it’s Google. Here Yanina Vidal shares their insights into the customer journey, and argues that marketers need to move away from “Final click” to “Cross device tracking”.
If anyone knows about how customers access services on mobile devices, it’s Google. Here Yanina Vidal shares their insights into the customer journey, and argues that marketers need to move away from “Final click” to “Cross device tracking”.
Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.