Creating Digital Assistants

Noel Lyons

Director of Digital Design


Noel Lyons, the Director of Digital Design at Barclays, is focused on creating beautiful and useful experiences for the banks’ clients and customers. Noel and his team have been championing customer needs and ensuring data and behaviour-driven design is at the forefront of our product thinking.
In this presentation, recorded at the Annual Members’ Conference in March 2018, Noel talks about Barclays’ experience of developing Digital Assistants through a combination of design thinking and AI, the outcomes of that experience, and where the bank is headed next.
You can view the video below, and download the presentation slides (above right).

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